Wednesday, 30 May 2012

Self Promotional Inspiration


This is a really good example of a sorted graphic designer's self promotional kit. Including your resume, business cards, stickers and a little treat 'to sweeten the deal' is something that works really well. To have such a solid identity within the mailer is something that's really important as well since it shows a lot of experience and knowledge on the designer's part on how good he/she is as a designer as well as his or her passion for the work they do.


This artist has decided to go along the lines of creating a gimmick, similar to that of Willy Wonka's Golden Ticket ideas as a way of promoting her services as well as offering a discount along with the 'golden ticket'. She's used the packaging as a way of showing what she's capable of doing, creating and what skills she has, all in a neatly designed little package. This is something that I personally would probably avoid, however, it's a good example of of how to do it right should you go down that road.


I wanted to point out this particular kit of self promotional material for one reason in particular. The wax stamp is something that is an incredibly subtle, but very professional touch. If money was no object, to create something like this would be a great way of making a good impression. Along with a solid amount of content with business cards and creative resumes for example, this would certainly be a self promotional pack I'd look at twice.


This is a really interesting little piece of self promotion. The boomerang has been made by hand and holds a significance for the designer for many reasons. Giving a handmade item as a gift in a mailer is something that I think can only ever be a good thing since everyone loves something for free. I think having something handmade rather than sweets for example is good since it allows the potential employer to see what your interests are through what you decide to make for them.


This is a rad example of something cheap and cheerful made into a great item of self promotion. From a student's point of view, it's important to maintain a budget when working on different projects so to take something cheap, but with the potential of looking very professional and interesting, is an instant win! This is a really cute example of a self promotional item and definitely an inspiration to look closer at items, and see whether or not they have the potential of becoming a great self promotional gift.

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